We’ve created these guidelines to ensure a consistent, clear, and impactful representation of our mission to connect people with their vehicles in smarter, safer, and more meaningful ways.
Brand 360
Brand Vision
Illuminating our automotive lives.
Brand Positioning
For those who believe all cargo is precious, Bouncie is the connected driving app that helps you know more to worry less.
Brand Personality
A welcome companion who cares just a little too much about every detail.
Brand Affiliation
Forward thinkers

We’ve created these guidelines to ensure a consistent, clear, and impactful representation of our mission to connect people with their vehicles in smarter, safer, and more meaningful ways.
Brand 360
Brand Vision
Illuminating our automotive lives.
Brand Positioning
For those who believe all cargo is precious, Bouncie is the connected driving app that helps you know more to worry less.
Brand Personality
A welcome companion who cares just a little too much about every detail.
Brand Affiliation
Forward thinkers